About Us
One pair of eyes. Fifteen years of altitude.
The advisor behind HawkEdge.
One practitioner. Fifteen years inside boardrooms, data platforms, and transformation programs — translating enterprise ambition into AI that earns its keep.
Founder
Lenny Finkel
Founder & Managing Director
Enterprise AI Strategy & Transformation Advisor
The founder
A practitioner's depth.
A strategist's creativity.
With more than 15 years at the intersection of enterprise strategy, data modernization, and organizational transformation, Lenny Finkel brings a practitioner's depth — and a strategist's creativity — to every engagement.
What sets HawkEdge apart is a commitment to addressing business and technical pain points at their root — transforming them into revenue-generating and cost-cutting solutions that compound in value over time.
Lenny has held senior advisory and transformation leadership roles across a broad range of industries, bringing domain fluency that few advisors can match.
Industries served
Roles & remit
Across every engagement — whether as Global Strategy & Transformation Leader, Managing Director of Analytics Advisory, Enterprise Modernization Consultant, or Analytics & Automation Leader — his work has centered on translating complex strategic priorities into operating models, governance frameworks, and AI-enabled transformation roadmaps that deliver measurable, lasting outcomes.
I work at the intersection of strategy, transformation execution, and measurable enterprise value — helping organizations align business priorities, technology investment, and AI capability to drive sustainable growth.
Lenny Finkel, Founder & Managing Director
A career in numbers
15+
Years at the strategy, data, and AI intersection
6
Regulated industries served end-to-end
30+
Cross-functional professionals led on transformation programs
4
Institutions behind the credentials — MIT, Pace, Setfocus, Chiron
A practitioner's perspective on AI
Operator-grade insight, not generic theory.
Negotiated with a major data-visualization vendor to incorporate AI directly into their cloud analytics platform — capabilities that elevated the entire BI function.
Secured senior leadership buy-in for AI-integrated vendor contracts with a clear business case around analytics, reporting, and self-service intelligence.
Coordinated AI capability demonstrations focused on dashboarding, KPI generation, and workflow automation to assess fit for enterprise data teams.
Proposed and championed AI-powered workflow automation, connecting operational efficiency gains to measurable enterprise outcomes.
Credentials & education
MIT
Applied AI & Data Science
Pace University
B.B.A.
Setfocus
Microsoft BI Certification
Chiron Business Institute
Business Analysis
Work with Lenny
One advisor. The full arc — from boardroom to production.
Based in Lakewood, NJ — serving enterprise clients across the Tri-State Area and nationally.
Start a conversation with Lenny